Design Team Levels & Titles
This guide outlines the levels and corresponding titles across different design disciplines. Use this to understand how roles align across the organization.
Product Designer
| Level | Title |
|---|---|
| L1 | Designer I |
| L2 | Designer II |
| L3 | Sr. Designer |
| L4 | Lead Designer |
| L5 | Staff Designer |
| L6 | Principal Designer |
| M5 | Design Manager |
| M6 | Sr. Design Manager |
| M7 | Group Design Manager |
| M8 | Design Director |
| M9 | Sr. Design Director |
Content Designer
| Level | Title |
|---|---|
| L1 | Content Designer I |
| L2 | Content Designer II |
| L3 | Sr. Content Designer |
| L4 | Lead Content Director |
| L5 | Staff Content Designer |
| L6 | Principal Content Designer |
| M5 | Content Design Manager |
| M6 | Sr. Content Design Manager |
| M7 | Group Content Design Manager |
| M8 | Content Design Director |
| M9 | Sr. Content Design Director |
User Researcher
| Level | Title |
|---|---|
| L1 | User Researcher I |
| L2 | User Researcher II |
| L3 | Sr. User Researcher |
| L4 | Lead User Researcher |
| L5 | Staff User Researcher |
| L6 | Principal User Researcher |
| M5 | User Research Manager |
| M6 | Sr. User Research Manager |
| M7 | Group User Research Manager |
| M8 | User Research Director |
| M9 | Sr. User Research Director |
Design Ops
| Level | Title |
|---|---|
| L1 | Design Ops Manager I |
| L2 | Design Ops Manager II |
| L3 | Sr. Design Ops Manager |
| L4 | Lead Design Ops Manager |
| L5 | Staff Design Ops Manager |
| L6 | Principal Design Ops Manager |
| M5 | Design Ops Manager |
| M6 | Sr. Design Ops Manager |
| M7 | Group Design Ops Manager |
| M8 | Design Ops Director |
| M9 | Sr. Design Ops Director |
Graphic Designer
| Level | Title |
|---|---|
| L1 | Jr. Designer |
| L2 | Designer |
| L3 | Sr. Designer |
| L4 | Art Director |
| L5 | Sr. Art Director |
| L6 | Associate Creative Director |
| M6 | Creative Director |
| M7 | Sr. Creative Director |
| M8 | Group Creative Director |
| M9 | Executive Creative Director |
Copywriter
| Level | Title |
|---|---|
| L1 | Jr. Copywriter |
| L2 | Copywriter |
| L3 | Sr. Copywriter |
| L4 | Copy Director |
| L5 | Sr. Copy Director |
| L6 | Associate Creative Director |
| M6 | Creative Director |
| M7 | Sr. Creative Director |
| M8 | Group Creative Director |
| M9 | Executive Creative Director |
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