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Design Team Levels & Titles

This guide outlines the levels and corresponding titles across different design disciplines. Use this to understand how roles align across the organization.

Product Designer

LevelTitle
L1Designer I
L2Designer II
L3Sr. Designer
L4Lead Designer
L5Staff Designer
L6Principal Designer
M5Design Manager
M6Sr. Design Manager
M7Group Design Manager
M8Design Director
M9Sr. Design Director

Content Designer

LevelTitle
L1Content Designer I
L2Content Designer II
L3Sr. Content Designer
L4Lead Content Director
L5Staff Content Designer
L6Principal Content Designer
M5Content Design Manager
M6Sr. Content Design Manager
M7Group Content Design Manager
M8Content Design Director
M9Sr. Content Design Director

User Researcher

LevelTitle
L1User Researcher I
L2User Researcher II
L3Sr. User Researcher
L4Lead User Researcher
L5Staff User Researcher
L6Principal User Researcher
M5User Research Manager
M6Sr. User Research Manager
M7Group User Research Manager
M8User Research Director
M9Sr. User Research Director

Design Ops

LevelTitle
L1Design Ops Manager I
L2Design Ops Manager II
L3Sr. Design Ops Manager
L4Lead Design Ops Manager
L5Staff Design Ops Manager
L6Principal Design Ops Manager
M5Design Ops Manager
M6Sr. Design Ops Manager
M7Group Design Ops Manager
M8Design Ops Director
M9Sr. Design Ops Director

Graphic Designer

LevelTitle
L1Jr. Designer
L2Designer
L3Sr. Designer
L4Art Director
L5Sr. Art Director
L6Associate Creative Director
M6Creative Director
M7Sr. Creative Director
M8Group Creative Director
M9Executive Creative Director

Copywriter

LevelTitle
L1Jr. Copywriter
L2Copywriter
L3Sr. Copywriter
L4Copy Director
L5Sr. Copy Director
L6Associate Creative Director
M6Creative Director
M7Sr. Creative Director
M8Group Creative Director
M9Executive Creative Director
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