Design Team Levels & Titles
This guide outlines the levels and corresponding titles across different design disciplines. Use this to understand how roles align across the organization.
Product Designer
Level | Title |
---|---|
L1 | Designer I |
L2 | Designer II |
L3 | Sr. Designer |
L4 | Lead Designer |
L5 | Staff Designer |
L6 | Principal Designer |
M5 | Design Manager |
M6 | Sr. Design Manager |
M7 | Group Design Manager |
M8 | Design Director |
M9 | Sr. Design Director |
Content Designer
Level | Title |
---|---|
L1 | Content Designer I |
L2 | Content Designer II |
L3 | Sr. Content Designer |
L4 | Lead Content Director |
L5 | Staff Content Designer |
L6 | Principal Content Designer |
M5 | Content Design Manager |
M6 | Sr. Content Design Manager |
M7 | Group Content Design Manager |
M8 | Content Design Director |
M9 | Sr. Content Design Director |
User Researcher
Level | Title |
---|---|
L1 | User Researcher I |
L2 | User Researcher II |
L3 | Sr. User Researcher |
L4 | Lead User Researcher |
L5 | Staff User Researcher |
L6 | Principal User Researcher |
M5 | User Research Manager |
M6 | Sr. User Research Manager |
M7 | Group User Research Manager |
M8 | User Research Director |
M9 | Sr. User Research Director |
Design Ops
Level | Title |
---|---|
L1 | Design Ops Manager I |
L2 | Design Ops Manager II |
L3 | Sr. Design Ops Manager |
L4 | Lead Design Ops Manager |
L5 | Staff Design Ops Manager |
L6 | Principal Design Ops Manager |
M5 | Design Ops Manager |
M6 | Sr. Design Ops Manager |
M7 | Group Design Ops Manager |
M8 | Design Ops Director |
M9 | Sr. Design Ops Director |
Graphic Designer
Level | Title |
---|---|
L1 | Jr. Designer |
L2 | Designer |
L3 | Sr. Designer |
L4 | Art Director |
L5 | Sr. Art Director |
L6 | Associate Creative Director |
M6 | Creative Director |
M7 | Sr. Creative Director |
M8 | Group Creative Director |
M9 | Executive Creative Director |
Copywriter
Level | Title |
---|---|
L1 | Jr. Copywriter |
L2 | Copywriter |
L3 | Sr. Copywriter |
L4 | Copy Director |
L5 | Sr. Copy Director |
L6 | Associate Creative Director |
M6 | Creative Director |
M7 | Sr. Creative Director |
M8 | Group Creative Director |
M9 | Executive Creative Director |
Get unlimited free access
Essential resources for design leaders
Leadership guides and templates
Exclusive design case studies
Regular updates with new content
We respect your privacy. No spam, ever. Unsubscribe anytime.
Get unlimited free access
Essential resources for design leaders
Leadership guides and templates
Exclusive design case studies
Regular updates with new content
We respect your privacy. No spam, ever. Unsubscribe anytime.