Senior Copywriter
Interview Stages
| Stage | Interviewer(s) | Duration |
|---|---|---|
| Recruiter Screen | [Recruiter Name] | 30 min |
| Hiring Manager Screen | [Hiring Manager Name] | 45 min |
| Portfolio Review | All Hiring Team | 60 min |
| Round 2: PM | [PM Interviewer] | 45 min |
| Round 2: Designer | [Designer Interviewer] | 45 min |
| Round 2: Engineer | [Engineering Interviewer] | 45 min |
| Final/Culture Round | Executive or Culture Team Member | 30 min |
Recruiter Screen
Focus Areas: Strategic Thinking, Leadership Signals, Craft Confidence
- What's a project where your writing made a strategic difference — and how did it happen?
- How do you define your impact beyond just the words you write?
- What are you looking for in a team or creative environment?
Hiring Manager Screen
Focus Areas: Strategic Framing, Writing Leadership, Executional Ownership
- Walk me through a time you led the messaging for a major feature, campaign, or rebrand.
- How do you balance creative tone with performance or conversion goals?
- How do you push work forward when others aren't clear on the direction?
Portfolio Review
Focus Areas: Narrative Depth, Messaging Systems, Brand Fluency
The candidate should share 2–3 projects that demonstrate end-to-end ownership and show range in brand storytelling, product messaging, and campaign concepting. Look for voice adaptability, structure, and an ability to simplify complex ideas.
Round 2 Interviews
PM Interview
Focus Areas: Messaging Strategy, Insight Communication, Stakeholder Alignment
- How do you partner with PMs to develop messaging frameworks or naming systems?
- Tell me about a time you helped shift the way a product or feature was positioned.
- What's your process for aligning stakeholders when there are strong opinions on language?
- How do you handle when research and marketing voice pull in different directions?
Designer Interview
Focus Areas: Brand Systems, Visual Integration, Feedback Practice
- How do you work with design partners to evolve or apply brand voice?
- Share an example of a product or campaign where writing helped unify the experience.
- How do you participate in or lead critiques with visual designers?
- What's your approach to maintaining consistency across surfaces or channels?
Engineer Interview
Focus Areas: Executional Detail, Naming Logic, System Awareness
- How do you structure or hand off your writing to support engineering implementation?
- Tell me about a time you helped fix a content problem introduced during dev.
- How do you write for scalable systems (e.g. templates, token-based content, components)?
- What do you do when you disagree with how copy is being implemented?
Final/Culture Round
Focus Areas: Mentorship, Cultural Contribution, Long-Term Growth
- How do you support other writers or cross-functional teammates in their craft?
- What are your content principles or philosophies as a senior IC?
- Tell me about a time you helped shape rituals, systems, or creative culture.
- Where are you hoping to grow next — and what kind of support helps you get there?