Level | Skill (Individual) | Influence (Team) | Thinking (Team) |
L1 - Writer I | • Developing an understanding of UX writing fundamentals and beginning to apply this knowledge to content projects within your product area
• Crafting precise, error-free content
• Writing for end-to-end flows, aiding in interaction design decisions, and delivering content in partnership with Product Design | • Collaborates with PMs, product designers, and managers, participating in existing processes
• Delivers UX writing projects that are small to medium in size (2-4 weeks long)
• Contributes to content strategy from user research through QA
• Begins to document work clearly for partners | • Developing an understanding of the strategy behind project work and its impact on customers and product goals
• Uses this understanding to start making informed UX writing decisions |
L2 -Writer II | • Demonstrating solid understanding of UX writing fundamentals and confidently applying this knowledge to content projects within your product area
• Developing broader UX writing frameworks and playbooks for your pods or core product areas | • Fully understands the product area’s problem space
• Begins to lead steps in the product development process, such as research sessions and engineering handoffs | • Clearly understands the strategy behind project work and its impact on customers and product goals
• Proactively identifies ways UX writing can contribute to product goals |
L3 - Sr Writer | • Possesses a strong understanding of UX writing fundamentals
• Applies this knowledge across multiple product areas
• Leads UX writing work that impacts the entire pillar, either through expertise in a high-impact area or foundational systems work | • Actively participates in the product development process
• Drives content work across multiple teams
• Delivers medium to large UX writing-led projects (quarter-long)
• Helps define new templates and processes for content documentation | • Clearly understands the strategy behind project work and its broader impact to the company
• Contributes to product strategy and roadmaps
• Proactively identifies UX writing needs across multiple projects and uses evidence to validate content decisions |
L4 - Lead Writer | • Demonstrates expert-level understanding of UX writing fundamentals
• Beginning to coach others developing understanding of UX writing.
• Leading UX writing work that influences the entire product organization. | • Plays a key role in setting product direction for the pillar
• Defines the business value of UX writing work
• Influences how content fits into the product development process
• Defines scope and prioritization for content-driven pillar work | • Deeply understands the pillar’s problem spaces
• Establishes clear working processes across teams and stakeholders
• Autonomously delivers on large to extra-large UX writing-led projects (quarter-long and beyond)
• Leads strategic conversations at the pillar level |
L5 - Staff Writer | • Applies expert-level understanding of UX writing fundamentals to solve needs for the pillar and beyond
• Coaches others in developing their understanding of UX writing
• Leads UX writing work that influences several pillars, involving cross-team decision-makers and executive stakeholders | • Plays a key role in setting product direction for the pillar
• Defines the business value of UX writing work
• Influences how content fits into the product development process
• Defines scope and prioritization for content-driven work | • Deeply understands pillar problem spaces
• Establishes clear working processes across teams and stakeholders
• Autonomously delivers on large to extra-large UX writing-led projects (quarter-long and beyond)
• Leads strategic product conversations at the pillar level |
L6 - Principal Writer | • Applies expert-level understanding of content and interaction design principles to high-priority projects
• Coaches others in UX writing across the company
• Represents the company and advocates for UX writing methodologies and practices in the industry | • Deeply understands company-wide goals
• Influences C-Suite decision-making and strategy
• Defines the scope and prioritization for content-driven work at the company level | • Deeply understands the company’s organization and processes
• Establishes new ways of working for UX writing at large
• Proactively scopes and delivers on large to extra-large UX writing-led projects (quarter-long and beyond)
• Drives strategic conversations at the company level |