This design philosophy serves two main objectives.
- It enables teams to work simply and efficiently while dealing with complex products.
- It advocates for the creation of designs that are simple to use, yet packed with useful features.
Principles
designs that are intuitively simple, yet powerful and sophisticated in functionality
- User centered: relentless pursuit of understanding the user through research, testing, and feedback. Continuous feedback and iteration
- Functional yet elegant: create designs that are straightforward yet sophisticated, new user can navigate and understand the product with little to no instruction while also offering deep tool set
- Scalable and Consistent: Ensure designs can cope with growth and change, and maintain consistent user experience across different parts of the product.